SEO isn’t about links anymore; it’s about engagement
Ever since Google won the search wars with its algorithm based on links and link strength, SEO has been a constant quest for links – with SEO companies promising ‘quality’ links to improve your...
View ArticleAttract Links Through Content
Ever since Google was the first search engine to start using links as a method of ranking websites, link building has been a vital part of Internet marketing. SEO companies and marketing departments...
View ArticleThe Dark, Dark Secret Behind SEO
There are few industries with the type of dark and shady reputation seemingly reserved for search engine optimisation and Internet marketing. If truth be told, some of the industry probably deserves...
View ArticleHow to Survive a Penguin Attack!
Penguins may seem all cute and cuddly but, when they’re owned by Google and they’re looking for low quality paid links to your website, they can be vicious, powerful little blighters ready to take your...
View ArticleCopy write or copy wrong?
What does your company website say about you, your company and your ethos? Does it convey your company’s core values, is it filled with the same passion for your business as you are, or are you ashamed...
View ArticlePanda endangers your website
Anyone keeping up with the more recent changes from Google over the last 12 months could be forgiven for thinking the search giant has branched out into protecting wildlife. However, the very cute and...
View ArticleHow franchisees can use SEO to bring in local business
Many people go down the franchise route when venturing into business because it will come with a recognisable name, proven products and the large part of a ready-made customer-base. It would, however,...
View ArticleHow SEO can help franchisors expand nationally
As the internet boom has changed the way in which the general public engages with businesses, so too has it altered the way companies encourage budding entrepreneurs and established business wizards to...
View ArticleHow franchisors can benefit from SEO
Most franchisors have not found themselves in such a position by chance. Those who reach the point where they are able to take what was once a one or two-man band and branch out into a local or...
View ArticleClick-through rate of rankings on the first page of Google
Back in February 2011, we wrote about the click-through rates you could expect to get for your website depending on your ranking on the first page of Google. The figures quoted for that particular...
View ArticleRunning client reports doesn’t have to be a complex task
With the wide range of clients that Engage Web has, it is vital that our monthly reports are accurate and on time, and the use of the company’s reporting system in collating the information required to...
View ArticleHow SEO can open doors for franchisees
A franchisee who runs just one of what might be a network of hundreds or thousands of branches all over the UK, or even the world, might fall into the trap of thinking that there is little point in...
View ArticleThe importance of long tail keywords
By typing something as ambiguous as ‘television’ into Google, a user will generate all kinds of results, leaving them with a wide range of options to choose from. This means the profit potential for...
View ArticleAre you local?
During recent developments tasks, the benefits of a local testing server have become apparent. With a plethora of options available, the tool in question today is WAMP. Before we go any further, I...
View ArticlePanda endangers your website
Anyone keeping up with the more recent changes from Google over the last 12 months could be forgiven for thinking the search giant has branched out into protecting wildlife. However, the very cute and...
View ArticleSEO isn’t about links anymore; it’s about engagement
Ever since Google won the search wars with its algorithm based on links and link strength, SEO has been a constant quest for links – with SEO companies promising ‘quality’ links to improve your...
View ArticleAttract Links Through Content
Ever since Google was the first search engine to start using links as a method of ranking websites, link building has been a vital part of Internet marketing. SEO companies and marketing departments...
View ArticleThe Dark, Dark Secret Behind SEO
There are few industries with the type of dark and shady reputation seemingly reserved for search engine optimisation and Internet marketing. If truth be told, some of the industry probably deserves...
View ArticleHow to Survive a Penguin Attack!
Penguins may seem all cute and cuddly but, when they’re owned by Google and they’re looking for low quality paid links to your website, they can be vicious, powerful little blighters ready to take your...
View ArticleCopy write or copy wrong?
What does your company website say about you, your company and your ethos? Does it convey your company’s core values, is it filled with the same passion for your business as you are, or are you ashamed...
View Article
