Traditional networking: still crucial in the digital age
In this digital and technology-led world, the ancient techniques of actually talking to people and getting to know them face-to-face still work wonders. Being constantly bombarded with emails, status...
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The rise of long tail keywords
Long tail keywords are coming to the fore in terms of people searching for products, services and information. No longer will generic searches, offering thousands of results, suffice. Searching habits...
View ArticleThree female role models in the business world
It’s a common belief that, especially at senior management and ownership levels, business is a man’s world. Admittedly, statistics still back this up, with the Professional Boards Forum revealing...
View ArticleSEO: A tool to aid franchise success
As we move further into a technological age, having the right content on a website has become crucial to any business, so implementing internet marketing and search engine optimization (SEO) strategies...
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How to trace a fake Facebook account
Since the creation of the Internet, websites have been used to carry on the much practiced offline technique of bullying. What used to happen face-to-face, and in school playgrounds, now takes place...
View ArticleLearnings from SAScon 2014 – Day One (5th June)
My role in the Content Team at Engage Web means I know what sort of content we need to produce and why we do it, but not so much about how it converts into website hits, return visits and, ultimately,...
View ArticlePlaying the game of attracting web traffic
As well as being the biggest source of information mankind has ever seen, it’s important to remember that the Internet is a lot of fun, too. How often have you found yourself tapping away games like...
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What I learned at SAScon 2015
I love SAScon. Working every day in a quiet, busy office full of familiar faces, I find it’s easy to forget that, as Engage Web’s senior content editor, I’m part of a huge, dynamic industry that takes...
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SAScon 2015
This year, Engage Web took its largest ever contingent to the search, analytics and social media conference that is SAScon. We always like to bring as many people as we can to the Manchester-based...
View ArticleMy SAScon musings: SEO, Social & Sugar
This year was my first experience of SAScon, so naturally I was feeling excited to gain some valuable knowledge about the industry that Engage Web operates in. However, I was also a little anxious that...
View ArticleThe digital world of tomorrow
The annual online marketing conference SAScon rolled round once more with much anticipation. It’s nice to go and expand, validate and debate learning and best practice with other industry-leading...
View ArticleGoogle: You’re using it wrong pt. 1
Google is at the point where it’s everywhere; it’s even become a verb. You have probably said “let me just Google that” without even realising. However, as much as you’ve used it, you can bet that...
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Anatomy of a Twitter Parody Account
What is a Twitter parody account? Considering Twitter hasn’t even been around for a decade, it has radically changed the way we communicate with each other, with celebrities and with businesses, and it...
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Why YODEL is getting Twitter so very, very wrong
In a recent article, I wrote about Twitter parody accounts, how companies can avoid getting them, why they get created and how to create them yourself. This time, I’m going to focus on a company I...
View ArticleWeb design trends for 2016
At New Year people make predictions for the next twelve months. Many web design experts are looking at the trends for web design in 2016 and here’s a selection of their predictions for the year ahead....
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How to reduce bandwidth usage on a WordPress website
One of the sad truths about the internet is that the vast majority of everything on it is spam. This applies to websites, content, emails and even website traffic. It’s this last one that really should...
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How do I become a web designer?
Recently I attended a school careers fair with Engage Web at Neston High School. It was, rather surprisingly, my first time at a careers fair – and I’m including my own school days in that as well. I...
View ArticleWhen web designers pass off other people’s web designs as their own
I recently wrote an article about how you become a web designer, and how you get started in the industry. However, one of the seedier sides to dipping your toe into the world of web design is the...
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What happens online stays online
You may have heard the phrase ‘what happens in Vegas stays in Vegas’ at some point in your life. The phrase refers to Las Vegas, the gambling capital of the world, which is also known as Sin City. The...
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So you think you don’t need a website?
Before I start this post, I must first apologise for the vitriol that is about to spew forth. John, our Content Team Leader, will have attempted to edit much of the hatred and anger from this but, if...
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