How franchisees can use SEO to bring in local business
Many people go down the franchise route when venturing into business because it will come with a recognisable name, proven products and the large part of a ready-made customer-base. It would, however,...
View ArticleHow SEO can help franchisors expand nationally
As the internet boom has changed the way in which the general public engages with businesses, so too has it altered the way companies encourage budding entrepreneurs and established business wizards to...
View ArticleHow franchisors can benefit from SEO
Most franchisors have not found themselves in such a position by chance. Those who reach the point where they are able to take what was once a one or two-man band and branch out into a local or...
View ArticleClick-through rate of rankings on the first page of Google
Back in February 2011, we wrote about the click-through rates you could expect to get for your website depending on your ranking on the first page of Google. The figures quoted for that particular...
View ArticleRunning client reports doesn’t have to be a complex task
With the wide range of clients that Engage Web has, it is vital that our monthly reports are accurate and on time, and the use of the company’s reporting system in collating the information required to...
View ArticleHow SEO can open doors for franchisees
A franchisee who runs just one of what might be a network of hundreds or thousands of branches all over the UK, or even the world, might fall into the trap of thinking that there is little point in...
View ArticleThe importance of long tail keywords
By typing something as ambiguous as ‘television’ into Google, a user will generate all kinds of results, leaving them with a wide range of options to choose from. This means the profit potential for...
View ArticlePanda endangers your website
Anyone keeping up with the more recent changes from Google over the last 12 months could be forgiven for thinking the search giant has branched out into protecting wildlife. However, the very cute and...
View ArticleSEO isn’t about links anymore; it’s about engagement
Ever since Google won the search wars with its algorithm based on links and link strength, SEO has been a constant quest for links – with SEO companies promising ‘quality’ links to improve your...
View ArticleAttract Links Through Content
Ever since Google was the first search engine to start using links as a method of ranking websites, link building has been a vital part of Internet marketing. SEO companies and marketing departments...
View ArticleThe Dark, Dark Secret Behind SEO
There are few industries with the type of dark and shady reputation seemingly reserved for search engine optimisation and Internet marketing. If truth be told, some of the industry probably deserves...
View ArticleHow to Survive a Penguin Attack!
Penguins may seem all cute and cuddly but, when they’re owned by Google and they’re looking for low quality paid links to your website, they can be vicious, powerful little blighters ready to take your...
View ArticleCopy write or copy wrong?
What does your company website say about you, your company and your ethos? Does it convey your company’s core values, is it filled with the same passion for your business as you are, or are you ashamed...
View ArticleTraditional networking: still crucial in the digital age
In this digital and technology-led world, the ancient techniques of actually talking to people and getting to know them face-to-face still work wonders. Being constantly bombarded with emails, status...
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The rise of long tail keywords
Long tail keywords are coming to the fore in terms of people searching for products, services and information. No longer will generic searches, offering thousands of results, suffice. Searching habits...
View ArticleThree female role models in the business world
It’s a common belief that, especially at senior management and ownership levels, business is a man’s world. Admittedly, statistics still back this up, with the Professional Boards Forum revealing...
View ArticleSEO: A tool to aid franchise success
As we move further into a technological age, having the right content on a website has become crucial to any business, so implementing internet marketing and search engine optimization (SEO) strategies...
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How to trace a fake Facebook account
Since the creation of the Internet, websites have been used to carry on the much practiced offline technique of bullying. What used to happen face-to-face, and in school playgrounds, now takes place...
View ArticleLearnings from SAScon 2014 – Day One (5th June)
My role in the Content Team at Engage Web means I know what sort of content we need to produce and why we do it, but not so much about how it converts into website hits, return visits and, ultimately,...
View ArticlePlaying the game of attracting web traffic
As well as being the biggest source of information mankind has ever seen, it’s important to remember that the Internet is a lot of fun, too. How often have you found yourself tapping away games like...
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What I learned at SAScon 2015
I love SAScon. Working every day in a quiet, busy office full of familiar faces, I find it’s easy to forget that, as Engage Web’s senior content editor, I’m part of a huge, dynamic industry that takes...
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SAScon 2015
This year, Engage Web took its largest ever contingent to the search, analytics and social media conference that is SAScon. We always like to bring as many people as we can to the Manchester-based...
View ArticleMy SAScon musings: SEO, Social & Sugar
This year was my first experience of SAScon, so naturally I was feeling excited to gain some valuable knowledge about the industry that Engage Web operates in. However, I was also a little anxious that...
View ArticleThe digital world of tomorrow
The annual online marketing conference SAScon rolled round once more with much anticipation. It’s nice to go and expand, validate and debate learning and best practice with other industry-leading...
View ArticleGoogle: You’re using it wrong pt. 1
Google is at the point where it’s everywhere; it’s even become a verb. You have probably said “let me just Google that” without even realising. However, as much as you’ve used it, you can bet that...
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Anatomy of a Twitter Parody Account
What is a Twitter parody account? Considering Twitter hasn’t even been around for a decade, it has radically changed the way we communicate with each other, with celebrities and with businesses, and it...
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Why YODEL is getting Twitter so very, very wrong
In a recent article, I wrote about Twitter parody accounts, how companies can avoid getting them, why they get created and how to create them yourself. This time, I’m going to focus on a company I...
View ArticleWeb design trends for 2016
At New Year people make predictions for the next twelve months. Many web design experts are looking at the trends for web design in 2016 and here’s a selection of their predictions for the year ahead....
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How to reduce bandwidth usage on a WordPress website
One of the sad truths about the internet is that the vast majority of everything on it is spam. This applies to websites, content, emails and even website traffic. It’s this last one that really should...
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How do I become a web designer?
Recently I attended a school careers fair with Engage Web at Neston High School. It was, rather surprisingly, my first time at a careers fair – and I’m including my own school days in that as well. I...
View ArticleWhen web designers pass off other people’s web designs as their own
I recently wrote an article about how you become a web designer, and how you get started in the industry. However, one of the seedier sides to dipping your toe into the world of web design is the...
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What happens online stays online
You may have heard the phrase ‘what happens in Vegas stays in Vegas’ at some point in your life. The phrase refers to Las Vegas, the gambling capital of the world, which is also known as Sin City. The...
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So you think you don’t need a website?
Before I start this post, I must first apologise for the vitriol that is about to spew forth. John, our Content Team Leader, will have attempted to edit much of the hatred and anger from this but, if...
View ArticleHas the internet killed satire?
I love a good bit of satire. Whether it’s old episodes of Spitting Image, Aristophanes’ ‘The Frogs’ or a bit of the Daily Mash – nothing beats good satire. The problem is, does satire remain as satire...
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